Ecommerce Content Writing: An Overview
With over 26 million eCommerce sites worldwide, composed of big brands like Amazon and eBay and smaller online stores such as Nisolo and Whimsy and Row, it’s a fact that people love to buy online.
They hate being sold. They spend most of their time searching for content to help them make informed purchases. They want to buy right away. They won’t if they don’t want to.
That is where content marketers must be good enough to create remarkable content that targets searchers’ intent. Your online store must learn to publish eCommerce content at scale, whether informational or transactional.
At SearchCart, we craft product descriptions, blog posts, catalogs, and landing pages at scale without compromising quality. We’ll do all the legwork so you can focus on things that grow your online store fast.
All these content assets are aimed at converting traffic into sales. Doing so gives you a positive ROI from every word we write. And this content is well-optimized to rank for the pages’ target keywords, which drives more organic traffic and sales.
Ecommerce Content Writing Services
We use SEO strategy, natural language processing, and more when we create your content.
Product Descriptions
Why do you need this service if there’s ChatGPT? True enough, you can write an entire product page with a single prompt on ChatGPT. What difference could hire a content marketing agency for product descriptions be made?
We create unique content for each product description with specific keywords in mind while fact-checking everything AI tools aren’t capable of. We integrate brand voice, style, and personality into writing product descriptions so your shoppers know it’s you. Learn more about our product description writing services.
Catalog Creation
Think like a waste of time to update your catalog for your retailer or resellers? You don’t have to worry; we’ll design and write to make your catalog visually appealing and complete with all your best products and categories.
We allow 2 to 3 revisions until you get satisfied. Make your catalog look good for your distributors so you can close more deals and increase your recurring revenue for your online store. Focus on optimizing your website while we help you craft a visually-appealing complete catalog. Start now with our catalog creation services.
Blog Writing
We write blog posts with a publisher mindset. With the end in mind, rank your blog content, and get more traffic and sales. All these are done strategically by identifying the right informational keywords related to your product, placing these words on meta directives such as meta title and meta description, and H1, H2, and opening sentence.
This blog content aims to give searchers the information they need while persuading them to purchase your products. On top of this, we also suggest linking to your product pages internally from blog content to increase topical relevancy and authority so they can also rank for transactional keywords. Leverage our blog writing services to grow your online revenue.
Guest Post Writing
Backlinks are necessary to grow the search traffic of your online store. Get unstuck to your organic traffic by adding more homepage and category page backlinks. Drive more authority to your product pages from a solid internal linking strategy from your category pages.
Our team of content writers and outreach specialists with over 10+ years of SEO experience can craft the guest posts your brand will be known for. We strategically place your links on guest posts with the correct anchor text so you can get clicks that can drive potential sales. Rank your online store faster with our guest post writing services.
Trusted by the world's leading marketers
Brian Dean
Founder of Backlinko
Venchito is one of the few people in the internet marketing world, who understands how to build quality links in today’s SEO world. I highly recommend his link building advice from blog posts guest post, long term link building strategies, and SEO service.
John Doherty
Ex-Distilled Consultant / Founder of Credo
Venchito and his team at SharpRocket are impressive. From their hustle to build their agency to their focus on quality (helping fix broken links). They are a great link building agency to consider when looking to hire for next level traffic acquisition.
Razvan Gavrillas
Founder of CognitiveSEO
Venchito is one of those guys who listens and then acts based on that. He is a professional with extensive background from SEO agencies. He has a powerful link building skill set that can land better search results rankings. They help optimize better link profile from guest post and other high-quality number of links.
We help startups and high SKU eCommerce brands scale traffic, rankings, and revenue.
Why Choose SearchCart For Your Ecommerce Content Writing Services?
SearchCart, under SharpRocket, is an SEO-service digital marketing agency in the Philippines that provides cost-effective, enterprise-level content marketing solutions for eCommerce and SaaS brands. Our staff has a combined experience of 20 years in the online marketing industry, putting us in a great position to help you grow your online search.
We identify and align your marketing and business goals with our overall strategy. So, for example, we don’t create content for brand awareness, but with a pure intent to make it an evergreen asset, you’ll benefit from months and years from now.
We are your second-arm team to work on your online store content while you focus on technical expertise to grow your online store.
We publish content to rank it for its intended search intent – transactional or informational. And by ranking this content, we drive targeted search visitors who are likely to convert into customers.
Exceeding this expectation allows us to work with the world’s biggest brands, including Shopify (the eCommerce platform your online store may be hosted in), Fiddlershop, Keypath Education, Credible, Spenmo, and many more.
If you’re looking for a one-stop-shop solution for your content marketing needs, drop us a line on our contact page, and we’ll answer any questions.
Ecommerce Content Writing Services FAQs
Ecommerce content writing is creating content to convert visitors into customers. It usually involves writing product descriptions, catalogs, landing pages, and blog content.
Any online store brand can produce and leverage all these content assets to get its message out and drive more targeted visitors to its website.
Content writing is essential for any eCommerce, as it helps attract new potential customers by ranking on informational keywords for blog content.
Revenue-wise, it is also a way for eCommerce websites to generate revenue from their online visitors by using persuasive copy on their product pages, product listing pages, and other landing pages, including collection pages for Shopify.
In the sea of sameness in content marketing, those marketers working for eCommerce brands must know to maximize content writing to its fullest potential.
The main types of eCommerce content are product pages, category pages (e.g., collection pages), catalogs, and blog content.
These are the basic types of eCommerce content. Other industries may have more various kinds of content they publish on their websites.
The optimal length for eCommerce product descriptions is between 350 and 400 words.
Reaching this word count is a good choice if you want to rank your product pages higher for their target keywords. We at SearchCart, are trying to achieve this requirement for our client’s websites.
The optimal length for eCommerce product descriptions is 500 words.
Achieving this word count for your category page content (or collection pages for Shopify stores) gives you an edge to rank your product category pages for their intended keyword.
Richer copy for product category pages improves topical relevancy for the page and its internally linked-to pages. And the more content-rich category (collection) pages you publish, the more trust and relevance signals you build on your domain.
Start by first identifying the search intent of your target keyword. Then, simply go to Google and type in your keyword. Next, assess the page ranking for the keyword if they have informational or transactional content.
If the keyword is transactional, that is what you can target for your product page or product category pages. On the other hand, informational keywords are your target for your blog content.
For fully-optimized content, include your target keyword in your meta directives – meta title and meta description. You must also include it in your H1, H2, first sentence, and other keyword variants to rank for different related long-tail keywords.
By doing these things, you get to increase the chances of ranking your eCommerce content – whether a product page, product category page, or blog content.
You can become an eCommerce content writer by knowing the industry and the product inventory of your client or the online store brand you’re working for.
Product and industry knowledge is essential to crafting appealing words for your target audience and persuading them to buy from your online store.
Another tip here is to analyze your direct competitors. Read their copy, and identify how they’re attacking their words to serve their audience. You don’t have to copy and paste what they’re doing but assess and apply what might work for your content writing on your eCommerce pages.
Fill out our contact form, book a strategy call, and we’ll set up a plan to get started with our content writing services.
Yes. We can conduct an initial keyword research report for your online store. We first understand your industry, brand, and products. Then match any of our researched keywords with your products so each eCommerce page targets a keyword to rank.
Start your keyword research process now by contacting us.
Yes, we do. We select content creators from our team of skilled writers. We do it in a way by matching the expertise of each of our content writers to the niche we’re writing for. This can help us create more comprehensive and persuasive content for your target audience as our writers better understand the industry.